About Us

About Us

Rockafella AKA RF Store was established fifteen years ago in the heart of the East End of London. It is a family run business and has built up a loyal customer base over the years. It began by offering an exclusively designed range of customized shirts and jeans. The store has evolved considerably over the years, and instead of designing the clothing in house, we now travel all over Europe finding the coolest brands to stock our shop. 

Our Values

We offer a really personal service at the store and we enjoy getting to know our regulars. Our customers are very demanding and are constantly looking for fresh products which means our range gets better and better each season. We are always sure to keep on top of the latest trends and have a real wide range of clothes and footwear that keep our customers coming back for more. So to keep the store evolving further, we have decided to bring our great range worldwide to you. We will of course be offering the same high standard of customer service to you, as we do our customers at the shop. So if you have any question feel free to e-mail us. Happy Shopping!

Our Values
Our Store

Our Store

Our store address

RF Store
81 Roman Road,
Bethnal Green,
London E2 0QN
England

0208 981 0011
0208 981 5934